Women´s entrepreneurship ‑ Attitudes and role models

About the seminar: Around 25 per cent of all businesses in Sweden are run by women. In an effort to increase that number, 880 women entrepreneurs have been appointed ambassadors for Women´s Entrepreneurship by the government.

The goal is to make women entrepreneurship more visible, and change the attitudes regarding women who run companies. The concept is now spreading to nine other EU countries.

The seminar will bring together knowledge from business, research, and policy, and discuss important questions such as:

- What are the attitudes towards women entrepreneurs today?
- In what ways have they changed in the past decade?
- What can business/research/policy respectively do to change attitudes?
- How important are role models for women entrepreneurship?
- Can a program like this make a difference?
- What’s next?

About the speakers: Patricia Greene is a Professor at Babson College. She is one of the founders of the Diana Project, which focuses on research on women entrepreneurship, particularly financing and growth.
Kristina Theander is the managing director of Middagsfrid, and one of the government’s ambassadors for Women’s Entrepreneurship.
Gunilla Torstensson, is in charge of the program “Promoting women’s business” at Tillväxtverket (Swedish Agency for Economic and Regional
Growth) [lank].

Time: November 16, 10-12 am (Please note the time)
Speakers: Professor Patricia Greene, Babson College, USA, Kristina Theander, Middagsfrid, and Gunilla Torstensson, Tillväxtverket
Place: IVA’s conference center, Grev Turegatan 16, Stockholm More information and registration: http://www.esbri.se/nastaforelasning