The global population increase and a growing middle class are increasing the pressure to change the way we manage the Earth’s resources. Resource-efficient and profitable business models are contributing to enduring, sustainable growth.
The business models of the future will be distinguished by their ability to meet business profitability goals while living up to tougher environmental standards. The new business models present great financial opportunities for innovative companies.
It is highly likely that we will see the emergence of new industries in which both new and established companies will face changed consumption patterns with entirely new types of services and products. This is how competitiveness is improved.