Attractiveness for Sustainable Growth


Globalisation means increasingly intense international competition and is affecting the climate for growth and prosperity in a country with a small, open economy like Sweden. The pressure on the Swedish economy to transform itself is increasing. Read more about Attractiveness for Sustainable Growth (to be concluded 2016), topical issues, pilot cases and IVA’s past projects relating to innovation and attractiveness.

Increasingly, talent, enterprises and investments are moving across borders. How attractive a country is for business is determined by its access to talent, infrastructure, attitudes to entrepreneurship, the quality of public services and the way in which the authorities exercise their power. For individuals, attractiveness is determined by access to work, development opportunities, housing and culture.

The purpose of the project is to increase awareness of the rapid changes taking place in Sweden, especially the sweeping changes brought about by digitalisation. The project is also exploring the issue of how Sweden can attract capital and talent while ensuring that our goods and services remain competitive and in demand internationally.

The project is analysing and documenting the current situation in 6+1 areas that are crucial for Sweden’s future attractiveness and competitiveness: Education, Research, Infrastructure, Housing and Living Environment, Cultural Offering and Business Climate. The seventh area – Public Sector – intersects with all six areas.

The project is also focusing on regional attractiveness. In January 2015 a background report was presented. The report was based on interviews with players responsible for development and innovation in all of Sweden’s regions.

The results have been summarised in a SWOT analysis which provides the starting point for the project’s four pilot cases. These cases involve companies and players in four areas – computer games, remote healthcare delivery, sustainable textiles and smart urban living. The pilot case work will provide answers to four questions:

  • What is the best way to develop areas of excellence?
  • What are the requirements of a support system?
  • How can we improve the way we monitor what is happening in the world around us?
  • What types of cooperation across regional boundaries are needed?

In October 2015 the project presented its report containing a description of the current situation, analysis and suggestions. The report was the starting shot for a number of activities in 2015 and the first half of 2016. The pilot cases were concluded in December 2015.



Attractiveness for Sustainable Growth is the third IVA project on the theme of innovation, competitiveness and attractiveness. In January 2015 [DH1] a background report was published for the project entitled Mobilisation to Increase Regional Attractiveness. Another report was published in October 2015[DH2] .

Innovation for Growth (2009–2011) provided input for the innovation strategy presented by the Alliance Government in 2012. The concluding report presented proposals from eight work groups and the results of five analysis groups. Marcus Wallenberg was Chairman of the Steering Committee.

Innovation Powerhouse Sweden (2012–2013) focused on developing regional innovation strategies. The project held three regional meetings at which between 30 and 50 percent of the participants were from the private sector. The concluding report presented proposals to increase innovative capacity and described regional innovation strategy development. Rune Andersson was Chairman of the Steering Committee.


Steering Committee

Carl Bennet (Chairman), Carl Bennet AB, Tomas Billing, Nordstiernan; Pontus Braunerhjelm, Swedish Entrepreneurship Forum; Charlotte Brogren, VINNOVA; Ulf Ewaldsson, Ericsson; Pam Fredman, University of Gothenburg; Carola Lemne, Confederation of Swedish Enterprise; Martin Lorentzon, Spotify; Björn O. Nilsson, IVA; Gunilla Nordlöf, Swedish Agency for Economic and Regional Growth; Eva Nordmark, Swedish Confederation of Professional Employees (TCO); Johan Rockström, Stockholm Resilience Centre; Anders Sundström, Swedbank, Håkan Sörman, SKL; Karl-Petter Thorwaldsson, Swedish Trade Union Confederation (LO).


Project management

Johan Carlstedt, Project Director

Lisa Renander, Project Manager, Regional Dialogue

Monica Sannerholm, Project Assistant

Monika Wassén, Project Manager, National Dialogue

Jan Westberg, Communications Manager

Author: Jan Westberg

  • Reports
  • Innovation
  • Sustainability
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016

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