Resource-Efficient Business Models

The global population increase and a growing middle class are increasing the pressure to change the way we manage the Earth’s resources. Private sector players have every opportunity to play a key role in this process of change. By developing resource-efficient and profitable business models they can contribute to enduring, sustainable growth. 

The project Resource Efficient Business Models – Greater Competitiveness focused on two main areas:

  • Promoting the emergence of new business models with built-in resource efficiency to maximise the value of the resources. The project also aims to highlight examples of business models for resource efficiency in various industries.   
  • Identifying areas for policy development for commercial opportunities relating to resource efficiency and to incentivise the development of new business models. The project will present proposals for policy development that will lead to Sweden being seen as a global role model as a clean and resource-efficient society by 2050.

The project had five work groups, each one focusing on a different sector, and an analysis group working on solutions for control mechanisms and incentives. The work groups’ first task was to identify facts and trends towards 2050 from the perspective of their particular sector. The result of their work was the project’s first delivery.

Based on this first delivery, the work groups continued to define pathways to 2050 for their sectors. The project’s Laboratory conducted experiments with new business models, allowing the project to look into the future.

Policy recommendations for the period up to 2020 were produced based on the results of the work by the work groups and in the Laboratory. These contained an industry vision of how Sweden can be more competitive in a future with finite resources and identified laws, regulations and incentives to best stimulate this development.

The project timeframe was 2014–2015.


The Steering Committee for Resource Efficient Business Models – Greater Competitiveness


Anders Narvinger (Chairman), Björn Stigson (Senior Advisor), Kenneth Bengtsson (Chairman: Food Group), Leif Brodén (Chairman: Input Goods), Charlotte Brogren, VINNOVA, Åke Iverfelt, MISTRA, Henrik Lampa, H&M (Chairman: Consumer Products), Erik Lautmann, IVA Business Executives Council, Lars-Erik Liljelund, SEI, Martin Lundstedt, Scania, Björn O. Nilsson, IVA, Gunilla Nordlöf, Swedish Agency for Economic and Regional Growth, Maud Olofsson, LKAB, Johan Skoglund, JM (Chairman: Infrastructure), Thomas Sterner, Gothenburg University (Chairman: Control Mechanisms), Åke Svensson, Teknikföretagen (Chairman: Capital Goods/Durables), Maria Ågren, Swedish Environmental Protection Agency.


Work groups for Resource-Efficient Business Models

Input Goods – Project Manager Peter Stigson, IVL

Infrastructure – Project Manager Stina Stenquist, IVL

Capital Goods/Durables – Project Manager Jacqueline Oker Blom, AboutFuture

Consumer Products – Caroline Hofvenstam, AboutFuture

Food – Project Manager Kristoffer Gunnartz

Analysis Group for Control Mechanisms – Project Manager Anna Widerberg, SP


Funding for Resource-Efficient Business Models provided by


Vinnova, Swedish Agency for Economic and Regional Growth, MISTRA, Swedish Environmental Protection Agency and Teknikföretagen.



Project brochure