The day began with a podium discussion at the school in Kärrtorp where Prince Daniel and entrepreneurs Jacob de Geer (iZettle), Nami Zarringhalam (Truecaller) and Susanne Najafi (Backing Minds) talked about the challenges of running a business. This was followed by conversations in smaller groups of students who received business tips and advice.
The programme continued at KTH where the target groups were students and young entrepreneurs. How to integrate sustainability into a business was one of the themes that interested the students the most. Jacob de Geer, founder of iZettle, expressed how incredibly important it is today for companies to have a higher purpose.
“At iZettle we are impacting society by helping small businesses to grow – that is our higher purpose,” said Jacob.
The panel also took the opportunity to encourage the students to start a business while they are still at university and they all agreed that it has never been easier to start a company.