e-stores in Sweden had sales of around SEK 50 billion in 2015, an increase of about 20 percent. One key factor for growth is having simple and secure payment solutions. Swedish Klarna is a fast grower that is challenging players like Paypal and American Express.
Klarna, which offers payment services to e-stores, was founded in 2005 and is the fastest growing company in Sweden. It had sales of EUR 233 million in 2014, is active in 18 markets and has more than 1,400 employees.