Rendanheyi: the right management model for increased intrapreneurship?

The internationally acclaimed management model Rendanheyi turns employees into entrepreneurs with the customer in constant focus. Meet the model's founder Zhang Ruimin, who talks about the decision to radically change his way to lead, and how it has affected Haier's opportunities to remain competitive, innovative and intrapreneurial in a fast-moving, global and digital world.

Wednesday, 16 February, 2022 09:00 - 10:30 CET

Booking is closed

Booking is closed

When Zhang Ruimin took over as CEO and Chairman of the Board of the Chinese white goods company Haier in the mid-1980s, the company was managed according to a traditional hierarchical pyramid model. Zhang Ruimin changed this radically, through a new management model based on three basic principles: zero distance to the customer / user, employees as entrepreneurs and partners in the company, and distribution of created business value to everyone involved in the work. The result is a seemingly traditional company, but which in practice is digital, agile and very innovative.

During the webinar we will learn more about:

  • Why Zhang Ruimins transformed his company's operations, and how he sees the future.
  • The basic principles of Rendanheyi and how they are applied in Haier.
  • How the model is used in the USA and Europe, within GE Appliances and Fujitsu Europe.
  • RDHY Scorecard as a tool to approach Rendanheyi.
  • How Rendanheyi can be used and create value in Swedish companies.


Zhang Ruimin, founder of Haier Group and the management model Rendanheyi, whose basic philosophy is to promote an entrepreneurial and innovative culture in companies and to maximize human value. Learn more about Zhang Ruimin.

Antonio Boadas, Chief Communication Officer GE Appliances

João Domingos, Vice President, Head of Western Europe, Fujitsu Europe

Martin Moehrle, Director EFMD (European Foundation for Management Development)

Dr. Annika Steiber, Director Rendanheyi Silicon Valley Center USA and author of, among others, The Google Model: Management for Continuous Innovation in a Rapidly Changing World.

You will have the opportunity to ask questions to the participants during the webinar. The number of participants is limited - register today to secure your participation.

Welcome - Zoom link for participation will be emailed to registered!

Contact information

Peter Mandalh
Project Manager
Phone +46-70 651 29 21

You can have an impact


By sharing this seminar information with your network you will help us raise awareness about these important social issues.


By participating in seminars we can improve our knowledge together about these important social issues.