Current events

Are consumers willing to pay for circular products?

Our research helps companies in transition to a circular business model to understand their market and find engaged consumers.

IVAs 100-lista 2022

Do people value circular products? Who is the customer? What features of the offer are customers interested in? What would be the best pricing strategy? These are common questions from circular start-ups and incumbents alike. In our research we answer them through quantitative modelling of choices, decisions and market demand with consumer panels from all over the world.

Our team at RISE investigate determinants of consumer engagement in different types of circular business models, such as remanufacturing, reusing and sharing; in Sweden and abroad.

IVA’s 100 List 2022 - Technology in the Service of Humanity

IVA’s 100 List 2022 highlights a diverse range of research projects from Swedish universities, under the theme Technology in the Service of Humanity. The projects have been selected based on their great potential to create value through commercialization, business and method development, or societal impact. All participating researchers are interested in increased contacts with the business sector for the application and further development of their projects.

Named contact persons for each research project on the 100 List are responsible for the accuracy of the information presented.

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