Are consumers willing to pay for circular products?
Our research helps companies in transition to a circular business model to understand their market and find engaged consumers.
IVAs 100-lista 2022
RISE Research Institutes of Sweden
Agnieszka Hunka, Shiva Habibi, Robert Boyer, Katherine Whalen, Marcus Linder
Do people value circular products? Who is the customer? What features of the offer are customers interested in? What would be the best pricing strategy? These are common questions from circular start-ups and incumbents alike. In our research we answer them through quantitative modelling of choices, decisions and market demand with consumer panels from all over the world.
Our team at RISE investigate determinants of consumer engagement in different types of circular business models, such as remanufacturing, reusing and sharing; in Sweden and abroad.